Matteo Mosterts' #SIFFTY - Curation Hour

Directed by the incredibly talented Matteo Mosterts, the 2024 campaign video for Seattle Film Festival blends humour and heart, celebrating the festival’s rich history of film. The video takes a seemingly ordinary birthday party and transforms it into a cinematic feast, where the guests indulge in a cake infused with the magic of past SIFF premieres.

Mosterts brings this thrilling vision to life with a playful spirit and shared appreciation for the art of cinema, turning each slice of cake into a celebration of unforgettable moments and cinematic treasures.

How did the opportunity to direct the campaign video for the Seattle Film Festival’s 50th anniversary come about? Could you share with us how you were approached for this project?

It all started with the long-standing relationship between WONGDOODY and the Seattle Film Festival. WONGDOODY has been concepting and executing award-winning campaigns for the festival for decades. I was lucky enough to get involved during the ideation phase. The original idea came from the agency’s creative team led by Monkey Watson, but we developed the ‘film goo’ concept together. Working so closely with a creative team is rare, and I’m super grateful for that opportunity.

“I love the idea of someone sneezing out a cute movie scene and then reacting to it.”

Read more here on Curation Hour.